A little bit about me

Hey! I am Howard, a guy from Southern California.
I love data, digital marketing, analytics, and bicycle. 🙂

My Short Bio

A few words from my professional career.

Howard is a data scientist & hands-on Sr. Manager of MarTech | Data Science | Analytics, marketing technology savvy and passionate about data insights, he is currently pursuing his Ph.D. in Data Sciences to a STEM university to maximize his advanced skillset in data science.

Howard has 5+ years of Marketing Technology & Data Science, 15+ years in Digital Marketing, Web Analytics, Web design and eCommerce development. He led the Web team to custom build an eCommerce and CRM platform to support for sales & marketing, customer service, financial, technical, & IT departments. He is proficient in Salesforce Marketing Cloud (SFMC), Salesforce CRM (SFDC), CMS systems, MS Suite, Google Analytics, Google Data Studio, GTM, implement and design automated ETL, and in the recent five years he’s working on Data Science with include Predictive & Forecasting Modeling with Machine Learning (ML), Deep Learning, and AI. He has leadership with creativity and strong analytical, marketing, and communications skills.

5+ years with R, statistical programming languague

3+ years with Python

5+ years with T-SQL

10+ years with Web Analytics

Experience

Professional working since 2004 🙂

TECHNICAL SKILLS

Data Science, Machine Learning, and Deep Learning:
- Digital Marketing Applications: Customer’s Behavior/Engagement Analysis, Product Analysis, Conversion Rate Analysis, Clustering Analysis, Marketing Campaign Performance Analysis, Exploratory Data Analysis (EDA), Predictive Analysis, and Forecasting models.
- Data Modeling: Random Forest, Time Series, PCA, LDA, Naive Bayes, KNN, Linear/Logistic Regression, MMM/Marketing Mix Modeling.
- Deep Learning Modeling: AR-Net, CNN, RNN.
Statistical Programming Languages: R, Python, T-SQL, SPSS.
Data Warehouse Technology: Snowflake, Databricks (data lake)
Data Visualization Reports: R/Shiny, Google Data Studio, Datorama (Intellegent Reports), DOMO, Tableau, Power BI, Adobe Reports and Analytics.
Data Processing Architecture and Extract/Transform/Load (ETL)
Marketing Automation: Salesforce Marketing Cloud (SFMC), Salesforce CRM/SFDC, HubSpot.
SEO Technology: SEMRush, Ahrefs, Moz, Spyfu, WebCEO.
E-commerce Technology: Shopify, WooCommerce, NopCommerce, BigCommerce.
Marketing Operation: Manage and direct on/offshore Web team and manage Marketing agencies.